IRU IZAKAYA

The Iru Izakaya project involved creating spaces for a new Japanese brasserie concept. Inspired by the history of izakayas, or Japanese pubs, Cléo Katcho’s team opted for an approach that would contrast the modernity of the premises with tradition. The concept was also inspired by the post-war alleyways where these small businesses were established and by their darker, more mysterious and raw character.

The various sections of Iru Izakaya have been designed to reflect different aspects of Japanese culture. The first, identifiable by a series of alcoves, emphasizes gaming, which is highly influential in Japanese culture. The second section nods to the alleyway and therefore includes raw materials and typical neon signs, visible from the façade. Finally, the bar area features an impressive structure in the center that resembles a lantern. In addition to these areas, there is a VIP area set back from the main space, where the reflection of multiple lights suspended from the mirrored walls and ceilings creates an extraordinary visual experience.

The overlaying of traditional images on the walls has greatly contributed to creating a space that, although modern, is part of a long culture of traditions: the history behind the walls! Special attention has also been paid to the bathrooms, each with its own specific decor and soundtrack, and above all, fun and unpretentious.